SideTap adds a small tap zone to your Sideboard chalk sign. People hold their phone near it and instantly get a surprise offer from you — a free drink, a discount, a perk. No app to download. No QR code to scan. And for the first time, you can see exactly how many people your sign is actually pulling in.
SideTap is in development. Sideboard subscribers get first access at launch — no upgrade cost.
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How it works
SideTap turns curiosity into action. The same passersby who used to glance and keep walking now have a reason to stop.
We don't ship boards. Your artist arrives at your business and letters the sign in person, on the sidewalk — people watching art being made is part of the draw. The board stays permanently at your location.
The artwork catches their eye — same as always. But now there's a small prompt in the corner: ‘Tap for a surprise.’ They hold their phone close. No app, no scanning, two seconds tops.
Maybe it's 10% off. Maybe it's a free drink. They redeem at the counter, and you have a new customer plus a measurable line in your dashboard.
The problem
Every other marketing channel got measurable a decade ago. Your Instagram tells you how many people saw a post. Your website tells you how many people clicked. Your sidewalk sign — the most visible thing your business owns — has told you nothing.
SideTap fixes that. Every tap is a person. Every redeemed offer is a customer. Every month you get a clear picture of what your sign is doing for you.
How many people read it today?
Before SideTap: shrug. After: a number.
Did anyone walk in because of it?
Before: faith. After: a receipt.
Which sign design pulled the most?
Before: a guess. After: a leaderboard.
When is foot traffic actually peaking?
Before: lunch rush, maybe? After: 11:42am, Tuesdays.
The full funnel
A projected month at typical foot-traffic volumes. The dashboard is in development — this is what your view will look like when SideTap launches in your city.
people walked past · Foot traffic this month
stopped to look · Paused within a few feet
tapped the sign · Held phone to SideTap zone
walked through your door · Verified by your entrance sensor
redeemed in-store · Walked in with the offer
in attributable sales · Tracked back to the sign
Subscription cost
$250/mo
Attributable revenue
$952
Return on subscription
3.8×
Board uptime this month
94%
Your sign was deployed 28 of 30 days.
Weather insight
+22%
Rainy days drove more taps — people stopped under your awning.
The complete picture
Every Sideboard has a small sensor built into the frame, and a second one you plug in near your front door. Together, they tell you something no sign has ever been able to tell you: did the person who read your sign actually walk into your store?
2,340
people walked past your sign this month
312
of them stopped to read it
83
tapped and got an offer
147
walked through your door
Verified by your entrance sensor
34
redeemed their offer at the counter
$952
in revenue you can trace back to your sign
That $250/month subscription just paid for itself 3.8 times over. And now you know exactly how.
And one more thing
That small sensor near your door? It counts everyone who walks in — not just people who tapped. You’ll know how many customers you had today. Your busiest hour. Whether Tuesday is actually slower than Thursday or if it just feels that way.
Companies charge $100–200/month for a standalone foot traffic counter. Yours is included with every Sideboard subscription.
Walk-ins · today
127
customers through your door
What you see
Log in any time and see what your sign did yesterday, last week, last month. Compare months. Spot your busiest hour. Watch a slow Tuesday morning turn into your second-best lunch rush after a sign change.
SideTap dashboard
Taps
83
+16.9% vs last
Redeemed
34
+21.4% vs last
Revenue
$952
+21.4% vs last
Walk-ins
147
Verified by entrance sensor
Uptime
94%
Board deployed 28 of 30 days
Weather effect
+22%
Taps on rainy days
Taps by hour
Peak · 11am–1pm
Top offers this month
Quietly brilliant
Behind the hand-lettered art is a board that pays attention to its surroundings — so it can tell you things no sidewalk sign has ever been able to tell you before.
Rainy days drove 22% more taps at your location — people stopped under your awning. Sunny weekends brought more foot traffic but fewer taps. Your dashboard shows how weather affects your sign so you can plan your best offers for the days that matter.
Your board knows when it's outside working and when it's inside collecting dust. If it gets knocked over, you'll get an alert. Your dashboard shows deployment uptime so you can see exactly how many hours your sign was out this month — and how that correlates with taps and walk-ins.
Your A-frame has two faces. We measure each one separately. After a month, your dashboard tells you: 'Side A generated 40% more taps. Recommendation: refresh Side B.' Your artist updates the losing side. The winning side stays. Every refresh makes your sign smarter.
Why people actually tap
A ‘10% off’ sign is wallpaper. A ‘tap to reveal your offer’ sign is a question — and humans are wired to answer questions.
People don’t know what offer they’ll get until they tap. That little hit of curiosity is the same reason people open notifications and pull to refresh. It turns your sign into something they want to engage with.
Modern phones read SideTap tags natively. They hold their phone close, a branded page opens, the offer is on screen. No app store, no scanning a QR code, no typing — and no excuse to walk past again.
Once someone taps and gets something good, they’ll tap again next week to see what they get this time. Your sign stops being decoration and starts being a destination on the sidewalk.
Every month, your dashboard shows which side of the board pulled more. Which offer converted. What time of day worked best. Your artist uses that data to make your next sign even better. The longer you subscribe, the more your sign learns.
The artist your data chose
Every Sideboard artist has a track record — not just a portfolio. You can see how their signs actually perform: how many taps they drive, how many walk-ins, how much revenue. One artist’s signs might generate $1,400/month for their clients. Another’s might generate $890. Both are talented. But now you can choose based on results, not just style.
Amanda R.
Coeur d'Alene
Performance
92
Jordan M.
Spokane
Performance
84
Your artist isn’t just making your sign beautiful. They’re making you money. And you can see exactly how much.
Built private by default
SideTap doesn’t collect names, phone numbers, locations, or anything that could identify a customer. There’s nothing to opt into and nothing to sign up for. The customer holds their phone near your sign, gets their offer, and walks in — that’s the whole interaction. You get the count. They get the perk.
Environmental sensors on the board measure foot traffic volume, weather conditions, and deployment status — all anonymous, all aggregate, all to help you understand what your sign is doing.
No. Every iPhone from the last several years and every modern Android reads SideTap tags natively. They hold their phone close, a page opens in their browser, and the offer is on screen.
Anything you want. Free drinks, percentage discounts, free items, a free side with purchase. You set up a pool of rewards, decide how often each one shows up, and the surprise mechanic does the rest. You can change them any time without touching the sign.
You still get the rest of your subscription — a fresh hand-lettered sign on a regular cadence. SideTap is a layer on top of that. Most clients see taps within the first day; the curiosity prompt drives engagement on its own.
Yes. Your dashboard updates as taps happen. You can watch a lunch rush build, see which offer is getting redeemed, and adjust your reward pool the same day if you want.
Every board tracks foot traffic (how many people walk past), attention (how many stop), taps, walk-ins (verified by the entrance sensor), redemptions, and attributed revenue. It also monitors whether your sign is deployed, board orientation, and weather conditions at your location — so you can see how rain, heat, or cold affect engagement. All data is anonymous. We count interactions, not people.
It's a small device about the size of a matchbox that plugs into any outlet near your entrance. It counts customers who walk through your door — both from the sign and overall. You get a daily customer count, your busiest hours, and average visit duration. It's included free with every subscription.
Yes. Your A-frame has two faces, and we measure each one independently. Put different specials, different styles, or different offers on each side. After a few weeks, your dashboard shows which side is pulling more taps and walk-ins. Your artist refreshes the underperforming side. The winning side stays.
The Sideboard-branded board and sensors belong to Sideboard. If you cancel, we'll arrange pickup. While you're subscribed, the board stays permanently at your business and your artist visits on-site for every refresh.
Your dashboard shows how temperature and weather conditions correlate with taps and foot traffic. Some businesses see more engagement on rainy days (people stop under awnings). Others peak on sunny weekends. Over time, you'll learn your sign's weather patterns and can time your best offers accordingly.
SideTap is in development. When it launches, active Sideboard subscribers in launch cities get it first at no extra cost. Subscribe to Sideboard now to be at the front of the line.
SideTap is in development. Start a Sideboard subscription now and you’ll be at the front of the line when SideTap launches in your city — no upgrade cost.
Your artist visits within a week. SideTap rolls out to subscribers as it launches, city by city.
