Every tap is a tiny gift.
People don’t know what offer they’ll get until they tap. That little hit of curiosity is the same reason people open notifications and pull to refresh. It turns your sign into something they want to engage with.
SideTap · Pilot in Coeur d’Alene
Your sidewalk sign just got a phone number.
SideTap adds a small tap zone to your Sideboard chalk sign. People hold their phone near it and instantly get a surprise offer from you — a free drink, a discount, a perk. No app to download. No QR code to scan. And for the first time, you can see exactly how many people your sign is actually pulling in.
- No app required
- Works on every modern phone
- Set up in minutes
9:41
sideboard.co/t/x7k9
Mountain Grind · Coeur d’Alene
You just won
Free iced coffee
With any pastry
CODE · K7M4QP
Show at counter · Expires today
Powered by Sideboard
Try it — tap the sticker
How it works
From sidewalk to front door in seconds.
SideTap turns curiosity into action. The same passersby who used to glance and keep walking now have a reason to stop.
- 01
They walk past your sign.
The artwork catches their eye — same as always. But now there's a small prompt in the corner: ‘Tap for a surprise.’
- 02
They hold their phone near it.
The SideTap zone lights up their screen. No app, no scanning, no fiddling. Two seconds, tops.
- 03
A reward appears.
Maybe it's 10% off. Maybe it's a free drink. They walk in to redeem it — and you have a new customer.
The problem
You’ve been guessing whether your sign works.
Every other marketing channel got measurable a decade ago. Your Instagram tells you how many people saw a post. Your website tells you how many people clicked. Your sidewalk sign — the most visible thing your business owns — has told you nothing.
SideTap fixes that. Every tap is a person. Every redeemed offer is a customer. Every month you get a clear picture of what your sign is doing for you.
- ?
How many people read it today?
Before SideTap: shrug. After: a number.
- ?
Did anyone walk in because of it?
Before: faith. After: a receipt.
- ?
Which sign design pulled the most?
Before: a guess. After: a leaderboard.
- ?
When is foot traffic actually peaking?
Before: lunch rush, maybe? After: 11:42am, Tuesdays.
The full funnel
From passerby to paying customer — measured at every step.
A sample month from one Sideboard pilot client. You see the same view in your own dashboard the moment your board goes live.
- 012,340people walked past
people walked past · Foot traffic this month
- 02312stopped to look
stopped to look · Paused within a few feet
- 0383tapped the sign
tapped the sign · Held phone to SideTap zone
- 0434redeemed in-store
redeemed in-store · Walked in with the offer
- 05$952in attributable sales
in attributable sales · Tracked back to the sign
Subscription cost
$250/mo
Attributable revenue
$952
Return on subscription
3.8×
What you see
One dashboard. The whole story of your sign.
Log in any time and see what your sign did yesterday, last week, last month. Compare months. Spot your busiest hour. Watch a slow Tuesday morning turn into your second-best lunch rush after a sign change.
- Taps and redemptions, updated in real time
- Time-of-day and day-of-week peaks
- Which offers people choose and which they redeem
- A clear, plain-English return-on-spend number
SideTap dashboard
This month, so far
Taps
83
+16.9% vs last
Redeemed
34
+21.4% vs last
Revenue
$952
+21.4% vs last
Taps by hour
Peak · 11am–1pm
Top offers this month
- Free drip coffee14 redeemed
- 10% off your order9 redeemed
- Free breakfast sandwich6 redeemed
Why people actually tap
Curiosity is a stronger pull than a coupon.
A ‘10% off’ sign is wallpaper. A ‘tap to reveal your offer’ sign is a question — and humans are wired to answer questions.
Two seconds. No app.
Modern phones read SideTap tags natively. They hold their phone close, a branded page opens, the offer is on screen. No app store, no scanning a QR code, no typing — and no excuse to walk past again.
Regulars tap every time.
Once someone taps and gets something good, they’ll tap again next week to see what they get this time. Your sign stops being decoration and starts being a destination on the sidewalk.
Built private by default
We don’t track people. We count taps.
SideTap doesn’t collect names, phone numbers, locations, or anything that could identify a customer. There’s nothing to opt into and nothing to sign up for. The customer holds their phone near your sign, gets their offer, and walks in — that’s the whole interaction. You get the count. They get the perk.
Do my customers need to download an app?
No. Every iPhone from the last several years and every modern Android reads SideTap tags natively. They hold their phone close, a page opens in their browser, and the offer is on screen.
What kind of offers can I run?
Anything you want. Free drinks, percentage discounts, free items, a free side with purchase. You set up a pool of rewards, decide how often each one shows up, and the surprise mechanic does the rest. You can change them any time without touching the sign.
What if my customers don't tap?
You still get the rest of your subscription — a fresh hand-lettered sign on a regular cadence. SideTap is a layer on top of that. Most clients see taps within the first day; the curiosity prompt drives engagement on its own.
Can I see what's working in real time?
Yes. Your dashboard updates as taps happen. You can watch a lunch rush build, see which offer is getting redeemed, and adjust your reward pool the same day if you want.
How do I get started?
If you already have a Sideboard subscription, SideTap can be added to your next sign refresh. If you don’t, start one — and your first sign will arrive SideTap-ready.
Now piloting · Coeur d’Alene
The first sidewalk sign you can actually measure.
Start a subscription and your first hand-lettered sign arrives SideTap-ready. We’ll be in touch before it ships.